Beyond Mobile Coverage

The 11th of September we held a press conference to launch the Personal Accident (PA)insurance. Set in a lush jungle setting, a slight hint of the characteristic durian smell could be picked up as the journalists found their seats. The more curious ones could test their insurance knowledge by answering questions found on helmets, ladders, broken car lights, first aid kits and other insurance related articles.

Insurance via SMS

DiGi is first in Malaysia to offer its subscribers free Personal Accident (PA) insurance via SMS activation. The insurance is underwritten by AIG who handles all claims. All subscribers who have stayed with DiGi for more than three months are eligible for free insurance worth RM 10,000. With no complicated forms, no hidden charges and no need to deal with agents, getting insured has never been easier. Simply SMS “Ins Yes” to 2000.

A win-win situation

By introducing SMS activation DiGi changes the rules of the game. First, it makes insurance easily available and accessible to people who normally could not get insured. In Malaysia, only one of ten is covered in the event of an accident. Second, it introduces a cost efficient alternative to the traditional agent network the insurance industry relies upon today. In short, this is a Christmas present come early. Customers get free insurance, our partner AIG gets a cheaper way of distribution, and DiGi grows closer ties to its subscribers.

For more information, please visit: www.digi.com.my/insurance

The Financial Services team having successfully launched PA insurance.